1.Visualizing Volume Versus Return
Scatter plot analysis · 2026
A real estate brokerage analyst used a scatter plot to map deal count against median commission per transaction across São Paulo districts. The visualization applied a quadrant system with thresholds at 102 deals and R$ 17.28K median commission to categorize areas into Premium scale, Busy trap, Selective premium, and Low intensity. The analysis revealed Tatuapé as a high-volume outlier with around 1400 deals but low median commission, while Pirituba led the "Busy Traps" list with 744 deals at a R$ 15.84K median. Conversely, Brooklin led the "Premium Districts" with 311 deals at a R$ 108.9K median commission.
What it shows:
How quadrant analysis identifies high-activity areas that dilute margins, enabling better allocation of operational capacity.




