1.Analyzing Marketplace Seller GMV Concentration
Pareto and Donut Charts · 2026
A marketplace analyst used Pareto and donut charts to evaluate whether to support top performers or acquire long-tail sellers. The dashboard reveals that the top 50 sellers, representing just 1.6% of the market, generate $5.11M in GMV, which is 32.2% of the total $15.84M. The remaining 3,045 sellers account for $10.74M (67.8%), with the top cohort averaging 580.4 orders per seller compared to 23.3 for the rest. A Pareto curve illustrates that 80% of GMV comes from approximately 18% of sellers, while text insights note top vendors achieve 24.9x the order volume and a 1.5x higher median AOV.
What it shows:
How to visualize revenue distribution and order volume across a marketplace seller base.




